Bespoke Automation

If it can be automated,
we'll build the system.

Most automation products are built for average workflows. Your business isn't average. Bespoke automation is for the operational problems that don't fit a template — the specific triggers, the multi-tool flows, the logic that only makes sense when you understand how your business actually runs.

Discuss your project

Live Automation — Blueprint

New lead in Airtable

Trigger · Watch record

Cloudflare Worker

Action · Route & validate

Claude AI

Action · Classify & draft

WhatsApp notification sent

Output · Message delivered

Built to your exact workflow · Not a template

Off-the-shelf automation tools — Zapier, Make templates, pre-built integrations — work for generic workflows. When your workflow has specific logic, edge cases, or needs multiple systems talking to each other in a precise sequence, templates stop working. You hit a limit, you add a workaround, and eventually the automation becomes more trouble than the manual process it replaced.

Most businesses end up in one of two places. They keep doing it manually — "we do that ourselves" — because the off-the-shelf tools couldn't handle the detail. Or they pay for a developer who understands the technical side but not the operational one. The result is either no automation or automation that solves the technical problem but misses the actual workflow it was supposed to fix.

We come from operations backgrounds. Before building systems for clients, Kane ran 50 properties in Liverpool city centre — a business where the cost of a broken workflow shows up in reviews, refunds, and time. George spent years in hospitality operations for the same reason. We build automations that work for the people using them, not just for the people who built them.

The Scope

No fixed menu. Just your workflow,
built properly.

Lead capture & routing

New enquiry triggers a CRM record, owner notification, and a follow-up sequence — automatically, without anyone touching a spreadsheet.

AI-powered responses

Incoming messages classified and drafted by Claude. Reviewed before sending. You stay in control — the AI handles the volume.

Airtable workflows

Database triggers, views, and automations built across your operational stack. Airtable as the backbone, not just a spreadsheet replacement.

WhatsApp automations

Structured message handling, routing, and logging via WhatsApp Business API. Inbound routed. Outbound triggered. Everything logged.

Multi-tool integrations

Connecting platforms that don't natively talk to each other. Make flows, Cloudflare Workers, custom webhooks — built to hold under real load.

Reporting & alerts

Real-time operational dashboards and exception alerts. Know when something needs attention — before a customer tells you first.

The Process

Four phases. No surprises.

Phase 1

Discovery

We map your workflow, your current tools, and the specific outcome you need. No assumptions. We ask the right questions before touching anything technical.

Phase 2

Architecture

We design the system before we build it. Every tool, trigger, and output is mapped in advance. Scope agreed in writing before work begins.

Phase 3

Build & Test

Built and tested against real scenarios, not just happy paths. Edge cases matter. We test what happens when the data is wrong, the connection drops, or the input is unexpected.

Phase 4

Handover & Support

You understand what you've got and how to use it. Documentation included. We don't disappear after delivery.

Pricing

Project pricing.
Scoped before we start.

Enquire for a quote

Every project is priced individually

Every build is quoted after the discovery call. No standard rates because no two projects have the same scope, complexity, or number of systems involved. What you get is a clear figure before any work starts — not a rough estimate that grows mid-build.

Scope is agreed in writing before we begin. If the requirements change, we agree the change and the cost before carrying on. No surprises.

Start with a conversation

The Fit

Who this is — and isn't — for.

This is for you if

Your business has specific operational workflows that don't fit standard products — the logic is yours, and templates can't capture it.
You've tried Zapier or Make templates and hit their limits. The workarounds took longer than the manual process.
You use multiple tools that don't communicate. Data lives in silos. Things fall through gaps between systems.
You've said "I wish this just happened automatically" — and you can clearly describe what "this" means in your business.

This isn't for you if

You want a basic Zap built. That's not what this is — simpler tools exist for simpler problems, and we'll tell you if that's the right answer.
You haven't thought through what outcome you need. We need a brief to quote — "automate my business" is not a brief.
You need a fixed price before discovery. Scope drives cost — we agree the number once we understand what we're actually building.

Tell us what you're trying to fix.

The discovery call is where we figure out whether there's a system to build and what it would involve. No commitment, no pitch — just a direct conversation about your workflow and whether we're the right people to solve it.