Your information.
Handled with care.

How we handle your personal data, in plain English.

Last updated: 31 August 2026

This policy explains what personal data afullerlifeai collects, whether you contacted us or we contacted you, why we hold it, who we share it with, how long we keep it, and the rights you have over it. We've written it to be read, not skimmed past.

Who we are

afullerlifeai is a trading name of A Fuller Life AI Ltd, a company registered in England & Wales (company number 17164138), registered office 28 Tilston Close, Liverpool, L9 6DZ. We operate from Liverpool, United Kingdom. A Fuller Life AI Ltd is the data controller for the personal data described in this policy, and is registered with the Information Commissioner's Office under registration number ZC168678. If you have any questions about this policy or how we handle your data, email us at kane@afullerlifeai.com.

What data we collect

If you contacted us, through a form on this site:

• Strategy call / contact form: your name, email address, your business or industry, and the areas of automation you're interested in.
• Content brief form: your name, email address, your business details, and the voice, audience, and brand information you share so we can produce content for you.
• On-site concierge (chat): if our concierge can't answer your question, it offers to take your details (your name, email address, an optional phone number, and the question you asked), so we can come back to you with a proper answer. This is handled the same way as our other enquiries; the chat itself only sends us details you type into that form.

If we contacted you, because we approached your business directly:

• Your business contact details: business name, business email address, business phone number, business address and trading category.
• Publicly listed information about your business, such as your rating and review count.
• Where the business is a limited company or LLP, the company number and registered details.

Where we got your details, if you didn't give them to us

We don't buy marketing lists and we don't use data brokers. When we approach a business directly, the details come from sources your business has already made public:

• Your public Google Business listing: the business name, contact details and category you have chosen to publish so that customers can contact you.
• Your business website and public business social media profiles, for example a public Instagram or Facebook business page, to understand what you do and whether our service is relevant to you.
• The Companies House public register: to confirm whether a business is a limited company, an LLP or a partnership. We use this as a compliance check, not as a source of contact details.

We only hold what is necessary to make contact and to know we are contacting the right kind of business. We do not build profiles, we do not combine your data with data from other sources to infer anything about you, and we do not make automated decisions about you.

Why we use it: our lawful basis

For enquiries you send us, and for business-to-business outreach, our lawful basis is legitimate interests: responding to your enquiry, or introducing a service we have reason to believe is relevant to your business. We have assessed this and concluded our interest in reaching businesses directly does not override your rights, not least because you can stop it instantly and permanently, and we make that easy. We don't use your data for unrelated marketing without your consent, and we don't make automated decisions about you.

Who we share it with

To respond to you and run our business, we use a small number of trusted service providers (processors) who handle your data on our behalf:

• Resend: delivers your enquiry to us by email and sends you a confirmation. If you subscribe to The Field Manual, Resend also holds that subscriber list.
• Cloudflare: hosts this website and serves it through its CDN, runs the on-site concierge's AI model, and stores your cookie choice.
• HubSpot: our CRM. Holds enquiries, contact records and our correspondence with you once we follow up. Our HubSpot account is hosted in the European Union.
• Google: handles our email and calendar, so we can reply to you and arrange calls.
• Make (Integromat): moves information between our systems automatically.
• Airtable: content planning only. It no longer holds enquiry or customer data.

Some of these providers may process data outside the United Kingdom. Where that happens, the transfer is covered by appropriate safeguards (such as Standard Contractual Clauses, the UK International Data Transfer Agreement (IDTA), or a UK adequacy decision) so your data stays protected to UK standards. We don't sell your data to anyone.

How we use AI

The concierge on this site is an AI assistant, not a person. What you type into it is sent to an AI model (Meta's Llama 3.3) running on Cloudflare Workers AI so it can answer you. Cloudflare processes it on our behalf as a processor, and states that it does not use what is sent through Workers AI to train models.

Please don't type anything sensitive into the chat: treat it like a first message to a stranger. If the concierge can't answer, it offers to take your details so a human can come back to you; at that point your enquiry is handled exactly like any other, and a person reads it. We don't use AI to make decisions about you.

How long we keep it

• Enquiries: as long as we need to respond and follow up reasonably. After that, deleted or anonymised. If you become a client, we keep what we need to deliver and account for the work, and no longer.
• Business contact details we sourced ourselves: we stop contacting you after at most four messages. If you never engage, we delete or anonymise your details within twelve months of the last contact.
• If you opt out: we keep a minimal record, your email address and the date, for as long as we are in business. That record exists solely so we never contact you again by mistake. We hold nothing else about you.

Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected (rectification);
• have your data erased (erasure);
• restrict how we process it;
• object to our processing;
• data portability: receive your data in a portable format.

You can object to direct marketing at any time, and that right is absolute. There is no balancing exercise and no grounds on which we can refuse. Reply "STOP" to any message, use the unsubscribe link, or email us. We action every opt-out within 24 hours and we do not contact you again.

To exercise any of these rights, email us at kane@afullerlifeai.com and we'll handle your request promptly.

Complaints

If you're unhappy with how we've handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.

Cookies and similar technologies

When you first visit, we ask for your choice about cookies. We only ever set strictly-necessary storage without asking. Everything else waits for your consent. We do not use advertising or personalisation cookies at all.

With your consent, we use Google Analytics 4 to understand which pages are useful and how the site performs. Until you accept, no Google cookies are set and no analytics data is sent to Google. We use Google Consent Mode, defaulted to "denied". You can change or withdraw your choice at any time using the "Cookie settings" link in the footer of any page.

The analytics cookies only exist once you've consented. Google processes this data on our behalf as a processor: see Google's privacy policy. You can also block or delete cookies in your browser settings, though some strictly-necessary features may then stop working.

Changes to this policy

We may update this policy from time to time. When we do, we'll change the "last updated" date above. Please check back occasionally so you're aware of any changes.